When it comes to quality, it doesn't get any better than Joules’ clothes. With rural roots, Joules are incredibly proud of their country heritage and enjoy the lifestyle that comes with living in the countryside. It’s this Country lifestyle that inspires Joules’ unique and often eccentric country clothing. Joules’ clothing also dabbles in nautical themes inspired by our British coastline. This makes Joules’ clothing not only perfect for rambling in the countryside, but also great for walks on the beach.