Keep A Breast
Keep A Breast Foundation is the leading youth-focused, global, non-profit breast cancer organisation and their mission is to eradicate breast cancer for future generations. Keep A Breast’s “I Love Boobies” Campaign is a unique national campaign that develops a new approach and positive style of communication about breast cancer. The campaign is meant to encourage young people to target their breast health. The t-shirts and lanyards act as an awareness-raising tool, allowing young people to engage and start talking about a subject that is scary and taboo and making it positive and upbeat.