Amuse Society was created in Southern California in 2014 with a strong focus on beach chic. Co-founded by Mandy Fry, her love for the ocean and bohemian style is what drove Amuse Society’s early style focus, and it is now firmly established as a cool and hip brand, celebrating chilled out beach vibes with a rock’n’roll edge.
On or off the beach, Amuse Society is rebelliously sexy, with perfect ‘throw on’ pieces including tops and T-Shirts available from Ann’s Cottage.