Roxy clothing was founded in 1993 to cater for young women in the surf and snow sports arena. With Quiksilver as its parent company, Roxy introduced itself as a swimwear line, followed closely by sportswear. With a mixture of femininity, flexibility and comfort, Roxy clothing has changed the women’s surf apparel market forever, catering to young girls as well as women. Their tropical prints, fashionable cuts and vibrant hues have ensured them a loyal following by all who wish to ROCK the beach look.
Roxy filled a space in the surfwear market with their clothing, providing premium quality options for women with truly unique designs. Much like their parent company, Roxy has integrated themselves into the culture of extreme sports, having sponsored various events on the surfing calendar and even putting together their own team. This dedication to improving the representation of women in extreme sports has led to Roxy gaining a lot of respect and becoming one of the most popular brands in the market for women.
Roxy has made many notable contributions to women's surfing, but they also have a long history in snow sports too. Roxy released a full line of snowboards in 2003 and have only expanded their snow line since then, creating stylish, functional, and feminine garments that are ideal for hitting the slopes. The brand's hard work and dedication to improving extreme sports for women is truly admirable and has led to Roxy becoming a renowned brand in the culture.