RVCA clothing is a design-driven lifestyle brand brought together by a group of like-minded individuals from various subcultures - a collaboration of sorts - it’s a lifestyle within itself. In essence, RVCA clothing is redefining the way the market views art and fashion, as represented through a balance of opposites and how they coexist. For RVCA, it’s about today, tomorrow and life as the big picture. It is about inspiring a generation, providing something of substance, and culture as a family and close-knit community.
RVCA clothing draws much of its inspiration from surf culture, creating clothing that would look right at home on the coasts of Australia. In the past, RVCA clothing have collaborated with surfers, as well as artists and other creatives, in order to create truly inspiring pieces that represent what their brand is all about. RVCA clothing promotes self-expression, providing a range that is both unique and versatile in an attempt to reach as many people as possible with their vision.
RVCA clothing looks just as at home on the shelves of high-end designer boutiques as it does on ours thanks to their exceptional quality and versatile designs. The brand has worked hard on developing a signature look and aesthetic, avoiding passing trends and sticking to what they know works. Providing consumers with laidback and comfortable looks that are still stylish, it's no wonder RVCA clothing has garnered so much popularity.