RVCA is a design-driven lifestyle brand, free from passing trends. Brought together by a group of like-minded individuals from various subcultures - a collaboration of sorts - it’s a lifestyle within itself. In essence, RVCA is redefining the way the market views art and fashion, as represented through a balance of opposites and how they coexist. For RVCA, it’s about today, tomorrow and life as the big picture. It is about inspiring a generation, providing something of substance, and culture as a family and close-knit community.