In 1978, Brian Smith landed in Southern California with a bag of sheepskin boots and hope. He fell in love with the sheepskin experience and was convinced the world would one day share this love. By 2000, Ugg Boots had become an icon of casual style for those who embrace sport and a relaxed, active lifestyle. More than that, an emotional connection and a true feeling of love had grown for UGG boots, just as Brian had envisioned. People didn't just like wearing UGG boots, they love UGG Boots.