Only & Sons are a young-minded and ambitious menswear brand grounded in the universe of denim. The cornerstone of Only & Sons is affordable fast fashion containing high-level quality items at competitive prices. They strive for an effortless styling with trendy yet commercially viable styles with a clear goal of becoming a European market leader. The Only & Sons consumer is an archetype of the modern day man. He is recognized for being fashion- conscious and for his self-reliant style. It’s not about age, it’s about fashion and the fact that great quality doesn’t have to cost a fortune.